Writing for The Financial Brand this month, Haast co-founder and CEO Kunal Vankadara says that while banks were quick to scale content velocity with technology and digital talent, the same hasn't proven true for the review layer governing that content.

"A team built to review quarterly campaigns is now governing a content operation that produces more in a week than it once did in a year," says Vankadara. "Staffing stayed flat through all of it, and the backlog that creates has a direct commercial cost."

But adding more reviewers isn't the answer. The review model itself no longer fits the work, as recent fines and enforcement actions show.

"When review capacity and content volume diverge this far, something stops getting reviewed, and the bank loses visibility into which claims reached which customers." – Kunal Vankadara, Haast co-founder and CEO

To read the full article, including practical next steps to improve marketing compliance for financial services, visit The Financial Brand.

Or, learn more about how Haast helped a leading insurance provider accelerate content compliance while monitoring overall risk.