Marketing Compliance for Retail and FMCG

Faster campaign launches. Stronger consumer protection. Haast's AI marketing compliance solution helps leading retailers and FMCG brands meet strict advertising and consumer law standards, avoid costly penalties, and get to market faster.

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Compliance in Retail and FMCG: High Risk, High Scrutiny

Prevent Misleading or Inaccurate Claims

Consumer protection laws hold brands accountable for every claim made. Haast scans all creative for risky claims, expired promotions, and innaccurate product information - catching issues before they reach regulators or consumers.

Prevent Misleading or Inaccurate Claims

Maintain Oversight Across Every Channel and Partner

Compliance risk doesn't stop at your walls. Distributors, franchisees, and retail partners adapt your materials - often introducing errors or outdated content. Haast provides constant live monitoring, ensuring compliance and brand integrity.

Maintain Oversight Across Every Channel and Partner

Launch Campaigns Faster, with Total Confidence

With compliance checks automated and embedded in your workflow, approvals are up to 80% faster. Marketing teams can move at the speed of retail - staying creative, competitive, and market-ready without fear of compliance missteps.

Launch Campaigns Faster, with Total Confidence

Tailored AI Solutions for Retail and FMCG

Retail

Monitor Every Franchise and Channel

National retailers manage thousands of SKUs, campaigns, and partner promotions across multiple channels. Haast scans marketing materials - from catalogues and POS displays to eCommerce listings and social ads - for errors and compliance breaches.

It also monitors supplier and partner content in real time, ensuring nothing slips through.

Haast is trusted by leading retailers: Woolworths, KMART

Retail

Monitor Every Franchise and Channel

It also monitors supplier and partner content in real time, ensuring nothing slips through.

Haast is trusted by leading retailers: Woolworths, KMART

FMCG

Guarantee Consistency Across Markets

FMCG brands often co-market with retailers and distributors, creating compliance risk when materials are adapted locally. Haast pre-checks all creative against central brand and compliance guidelines, ensuring product claims, disclosures, and promotions are watertight - no matter the market.

Real-time monitoring flags deviations or outdated assets across distributor and partner channels, protecting both brand equity and regulatory standing.

FMCG

Guarantee Consistency Across Markets

Real-time monitoring flags deviations or outdated assets across distributor and partner channels, protecting both brand equity and regulatory standing.