
Below is a practical comparison between IntelligenceBank and Haast - two platforms that address marketing compliance from very different starting points.
IntelligenceBank is a broad marketing operations and DAM platform with compliance embedded into workflows.
Haast is a purpose-built compliance platform, designed from the ground up to enforce bespoke policies across both pre-live and live content.
Top Features Comparison
Features/Highlight | IntelligenceBank | Haast |
|---|---|---|
Core Focus | Marketing ops & DAM with integrated compliance | Purpose-built AI platform for marketing compliance |
Industry Focus | General marketing teams across sectors | Regulated, high-risk enterprises (FS, insurance, health, gov, telco, CPG) |
AI-Powered Compliance | Yes (rule-based and AI assistance) | Yes (policy and risk trained AI) |
Pre-Publish Compliance Review | Yes | Yes |
Post-Publication Live Compliance Monitoring | Yes | Yes |
Compliance Model | Industry rule libraries and admin-configured rules | Bespoke, organization-specific policies and risk-based rules |
Integrations | Deep within IntelligenceBank ecosystem | Native integrations with multiple content creation tools, like Figma, Microsoft Word, Monday.com |
Support Model | Platform onboarding | Legal implementation team and dedicated CSM |
Implementation and Set Up Comparison
IntelligenceBank implementations typically centre around DAM adoption and workflow configuration. Compliance functionality relies on manual rule-writing and deterministic logic, applied primarily at the point of approval. This works well for organizations looking to centralize assets and standardise brand workflows, but compliance remains bounded by the DAM lifecycle and limited to predefined checks.
Haast follows a different model. Implementation is compliance-first, not workflow-first. Haast’s legal implementation team works directly with compliance and governance leaders to map internal policies, regulatory obligations, and risk tolerances into enforceable AI frameworks. These frameworks operate before publication and continuously across live content, regardless of where assets live.
Where IntelligenceBank embeds compliance into marketing operations, Haast builds compliance infrastructure that operates independently - and at enterprise scale.
Support and Onboarding Comparison
IntelligenceBank onboarding focuses on platform configuration: asset management, workflows, and rule setup. Compliance rules are typically maintained by administrators and updated manually as requirements change.
Haast’s onboarding is collaborative. Our specialised legal implementation team translates internal policies into AI compliance frameworks, ensuring the platform reflects how your legal team actually evaluates risk. A dedicated Customer Success Manager supports rollout across regions and business units, maintaining consistency as complexity increases.
Training Requirements Comparison
IntelligenceBank’s deterministic rules and workflow-based model require relatively light training for reviewers, but ongoing rule maintenance can be resource-intensive as regulations evolve.
Haast requires more upfront training to align teams with its bespoke compliance frameworks. In return, the AI continuously adapts - learning from policy updates, legal decisions, and enforcement changes. This reduces long-term maintenance burden while increasing accuracy over time.
Integration and Workflow Comparison
IntelligenceBank’s compliance capabilities are deeply tied to its own DAM and workflow ecosystem. While powerful for organizations already standardized on the platform, this can introduce friction for teams using multiple CMS, ad platforms, or external partner channels.
Haast is workflow-agnostic. It offers native integrations with core content creation programs like Figma, Microsoft Word, and Monday.com, as well as lightweight APIs into other CMS, DAM, CRM, and advertising platforms. Crucially, these integrations enable live monitoring, ensuring compliance oversight extends beyond approval stages and into the real-world brand footprint.
Scalability Comparison
IntelligenceBank is enterprise-grade but scaling compliance requires continued manual rule management and platform adoption across teams.
Haast is designed to scale globally from day one. Each new market or business unit is configured with local regulatory intelligence and organization-specific policy enforcement, enabling accurate multi-jurisdiction governance without slowing teams down.
Compliance Coverage Comparison
Both platforms support pre-publish compliance checks, but their scope differs significantly.
IntelligenceBank:
Rule-based checks primarily at approval stages
Strong for brand and content governance within DAM workflows
Limited visibility into live content or regulatory drift post-publication
Haast:
Multi-modal AI scanning copy, images, video, documents, and live channels
Continuous monitoring of published and historical content
Regulatory gap assessments when rules change
Explainable, audit-ready enforcement aligned to internal policies
Haast governs the entire compliance lifecycle, not just approvals.
Best For
IntelligenceBank:
Organisations seeking a comprehensive marketing ops and DAM platform with integrated approval-based compliance.
Haast:
Enterprises operating in regulated industries where compliance risk extends beyond DAM workflows. Best for teams requiring continuous monitoring, regulatory intelligence, and enterprise-grade governance at global scale.
Bottom Line
IntelligenceBank and Haast both support marketing compliance - but they solve different problems.
Choose IntelligenceBank if you want:
A DAM and workflow platform with built-in approvals
Deterministic, rule-based compliance inside marketing operations
Choose Haast if you want:
A purpose-built AI compliance platform
Continuous monitoring of live and historical content
Multi-modal risk detection across text, imagery, and video
Explainable, audit-ready compliance for regulated industries
Faster adaptation as regulations and campaigns change
The choice depends on whether compliance is a feature inside your marketing stack - or mission-critical infrastructure for governing risk at enterprise scale.
Published December 19, 2025
Team Haast


