What is Marketing Compliance Software?

Marketing compliance software automates the review, approval, and oversight of marketing content to ensure alignment with legal, regulatory, and brand guidelines. This includes everything from social media posts and digital ads to brochures, email campaigns, and partner or reseller content.

Marketing compliance software acts as a critical governance layer to reduce risk and speed up approvals in a world where content volume is exploding and regulatory scrutiny is intensifying.

Read our ultimate guide to marketing compliance software for more information

How to Choose the Best Marketing Compliance Software for Your Enterprise

Ask yourself three key questions when choosing between marketing compliance platforms:

• Does it address my current workflow challenges?

• Has the tool been built specifically to address challenges within my industry, or even better, uniquely for my business? 

• Will it scale with my business, and the evolving regulatory landscape?

The main features/functionality to consider when evaluating solutions in 2025, are:

1. AI that learns from each organization’s unique risk tolerance, and applies it to the analysis for better results

2. Full compliance coverage (before live and after live)

3. Customizable rules and risk controls 

4. Comprehensive audit and review trails

5. Seamless integration into existing workflows and tools

6. Multi-format content analysis

7. Live content monitoring and drift detection

8. Enterprise-grade integrations and security

9. Consultative implementation and ongoing training

Read our marketing compliance checklist for more information on how to choose the right software for your business.

The Best Marketing Compliance Software in 2025: Comparative Breakdown

Haast

Overview:

The only full coverage, enterprise-grade marketing compliance platform. Haast offers both pre-publishing asset compliance reviews, as well as live channel monitoring. We uniquely pair AI that’s trained on your unique risk tolerance and policies, with our in-house legal implementation team to ensure customers get value from day one. Haast is industry-agnostic, and focuses on enterprise businesses. 

Strengths:

• Customizable AI that’s bespoke to each business, learning from their unique risk tolerance (not generic, off-the-shelf rules/libraries)

• The only tool with pre and post live compliance monitoring

• Analyzes multiple content formats (from PDF, to text, to video). 

• Expert, in-house implementation team of ex-lawyers 

• Built to scale with enterprise businesses (unlimited users)

• Rapid feature updates, through customer-driven development

Weaknesses:

• Value isn’t as clear for SMBs/unregulated industries

• No compliance chatbot available yet. Until this point, our product roadmap has prioritized value-driving functionality like our “Live” functionality instead.

Warrant

Overview:

Compliance review tool for financial services, real estate, and insurance. Heavy focus on pre-publish compliance reviews.

Strengths:

• Enforcement-aware AI (trained on real regulatory actions)

• Partner/influencer compliance coverage

• Chat-based compliance Q&A assistant

Weaknesses:

• Generic, broad industry rule library model (not tailored risk tolerances to your business)

• No post-publication/live monitoring

• Limited integrations (Google, Slack, Webhooks only)

• Industry-narrow: FS, real estate, insurance only

Haast vs. Warrant:

• Haast is tailored to your business’s unique risk tolerance, perfectly replicating your lawyer’s review → vs. Warrant’s pre-set rule library 

• Haast is industry-agnostic and specialised in enterprise businesses → vs. Warrant’s limited sector specialization 

• Haast is end-to-end, covering before live asset review as well as live channel monitoring  → vs. Warrant’s focus on pre-live asset review

• Haast’s legal implementation team → vs. Warrant’s more generalist onboarding.

Norm AI

Overview:

AI-driven, broad regulatory compliance platform. Heavy emphasis on real-time content analysis and regulatory tailoring.

Strengths:

• Strong focus on regulated industries (finance, government, healthcare) 

• Real-time compliance checking in all workflows that require compliance - not just marketing

• Broad integrations (marketing tools, platforms)

Weaknesses:

• Broader focus and use case - not just focused on delivering marketing compliance extremely well 

• No robust post-publication monitoring

• Less maturity in user feedback learning loops

Haast vs. Norm AI:

• Haast focuses on one compliance use case (marketing compliance) with deep executional knowledge → vs. Norm AI’s broader use case approach

• Haast covers pre and post content compliance → vs. Norm AI’s just pre-publish functionality 

• Haast learns continuously from user feedback → vs. Norm AI’s rule-based analysis and AI training

Sedric

Overview:

Comprehensive compliance platform, focused on financial services. Uses off-the-shelf policy libraries and compliance dashboards.

Strengths:

• Financial services expertise

• Compliance dashboard and monitoring pre and post live

• Real-time rule application

• Integrates with Google Suite, Office Suite, etc.

Weaknesses:

• Strongly financial services specific messaging, less applicable for broader use cases

• Offers off-the-shelf rule library model (generic, not org-specific)

• Customer success-led implementation team, not legal/compliance experts

• Smaller global presence, HQ in Israel 

Haast vs. Sedric: 

• Haast’s AI ingests your company’s risk tolerance and learns from it over time, making the analysis more valuable with each use → vs. Sedric’s one-size-fits-all rule library 

• Haast is industry-agnostic, working across telco, retail, pharma, etc → vs. Sedric’s industry-focus on financial services

• Haast combines both live and pre-live compliance → vs. Sedric’s emphasis on pre-live review dashboards.

• Haast implements with lawyers → vs. Sedric’s generalist customer success teams.

IntelligenceBank

Overview:

Originally RedMarker (AI risk detection), now part of IntelligenceBank (broader DAM and marketing operations).

Strengths:

• Solid brand/legal risk detection for marketing

• Integrated into a DAM platform - useful for marketing ops

• Creative collaboration features

Weaknesses:

• Compliance is a secondary part of their offering, not the core focus

• Off-the-shelf risk detection capabilities, not tailored to the unique risk tolerance and rules of the individual customer

• No live monitoring functionality - focused entirely on pre-live compliance reviews

Haast vs. IntelligenceBank: 

• Haast offers custom-built compliance checks based on your business’s unique risk tolerance → vs. IntelligenceBank’s generic risk detection rules. 

• Haast is purpose-built for marketing compliance → vs. IntelligenceBank’s primary use case being digital asset management.

• Haast monitors all live content for compliance issues → IntelligenceBank focuses on pre-live checks. 

Blee

Overview:

Simple pre-publish compliance review tool for marketing teams.

Strengths:

• Offers integrated pre-live content compliance checks

• Uses custom rule application 

• Integrates with third-party tools (e.g., Asana, Monday.com, Figma)

Weaknesses:

• No post-publish channel monitoring, only focus on pre-live checks

• Less flexibility in configuration and management of rules

Haast vs. Blee: 

• Haast covers both pre and post compliance content checks → vs. Blee only handles pre-publish reviewing. 

• Haast makes it easy for users to configure rules per asset, and refine/train the AI’s analysis → vs. Blee’s rule configuration is more complex, requires input from other teams. 

How Haast Compares to Other Marketing Compliance Solutions

Summary: What Makes Haast the Best Choice for Marketing Compliance in 2025?

Haast offers the only true end-to-end marketing compliance platform that seamlessly combines AI-powered content review with continuous live monitoring - all backed by expert implementation and customer-centric innovation.

If you want to reduce legal risk, accelerate approvals, and scale marketing content confidently in 2025 and beyond, Haast is your go-to solution.

Book a personalized Haast demo today and discover how enterprise teams are revolutionizing compliance - faster, smarter, and safer.