How AI is Revolutionising Marketing Compliance

In an era where digital marketing is at the forefront of business strategies, while generative AI is driving ever higher volumes of customised content, effective marketing compliance has never been harder. In this post, we explore how AI can be used to help manage the marketing compliance risks that the rise of generative AI is creating.

The Rise and Risks of Generative AI in Marketing

The rise of generative AI in marketing is revolutionising how brands engage with their audiences, create content, and personalise customer experiences. It can produce high-quality advertisements, social media posts, blog articles, and other marketing materials at an unprecedented scale and speed. 

Generative AI can tailor content to specific audience segments, enhancing relevance and engagement, while empowering marketers to experiment with various creative strategies without the extensive time and resource investments typically required. 

While the ability to create vast amounts of content rapidly drives huge benefits for marketing teams, the speed and scale at which generative AI operates can lead to compliance issues. Generative AI can inadvertently produce content that is misleading, exaggerated, or even false, posing significant risks to marketing compliance. For example, AI-generated content might include unsupported claims about a product's benefits, use language that skirts regulatory guidelines, or fail to properly disclose sponsored content. This surge of AI-created content necessitates more robust compliance measures to ensure that all marketing materials adhere to Australian regulations.

The Role of AI in Marketing Compliance

The responsible use of AI technology offers innovative solutions to address these challenges, providing businesses with tools to automate and streamline compliance processes.

AI enables all draft content to be reviewed before it goes live - scaling up to meet the unprecedented volumes of content being generated for approval by marketing teams. Using AI, potential compliance issues can be quickly flagged for marketing to review and update at the draft stage, before such content is even submitted for approval. 

AI-powered marketing compliance platforms like Haast can even scan and analyse marketing content across various digital platforms, including websites, social media, and email campaigns. By automating content review, businesses can significantly reduce the time and effort required for manual checks, ensuring consistent compliance. Businesses can even receive real-time alerts when potential compliance issues are detected. This proactive approach allows marketers to address problems immediately, minimising the risk. 

The Benefits of AI-Driven Compliance

AI-driven marketing compliance offers benefits for all the teams involved in the marketing compliance process.

For marketing, a platform like Haast can enable you to get to market 2-3x faster, by ensuring you receive instant practical compliance guidance that lets you update your content and ensure compliance prior to submitting to a review process. You can also search live content in seconds, finding exactly where live claims need to be updated.

For compliance, you can drastically reduce your time spent on reviewing content - by up to 80% in the case of some of Haast’s customers. Automating live content audits lets you unlock a whole new way of working, where you can provide assurance that all live content is continuously assessed against your compliance rules. 

For legal, managing risk from marketing collateral has never been easier, with proactive identification possible across all draft and live assets. Applying a standardised, AI driven approach eliminates human error.

Embracing the Future of Compliance

As AI continues to advance, its role in marketing compliance will become increasingly vital. For businesses, embracing AI-driven compliance solutions is not just a technological upgrade but a strategic imperative to manage the volumes of marketing materials teams need to produce to compete in the modern digital world.

At Haast, we are at the forefront of this revolution, providing an AI-powered platform automating marketing compliance. If you’d like to find out more about how we can help you effectively manage risk across ever increasing volumes of marketing materials, book in a free consultation today.