Equity Trustees implements Haast to review ever growing volumes of digital content
Read more about how Haast has helped Equity Trustees position for growth, by increasing teams’ capacity while enhancing quality of review via AI-enabled automation of the content review process.
Equity Trustees key challenge has been the explosion of digital content that they are required to review, set against a relentless and ever changing backdrop of extraordinarily complex regulations.
Haast enables Equity Trustees to solve this review problem at scale, by pre-checking documents via Haast's Asset Review module. This means that regulated documents as well as marketing materials like newsletters and fact sheets can be automatically scanned to ensure that they contain the correct information and carry specific content required. Equity Trustees has encoded over 80 custom key compliance requirements into the platform, enabling them to pick up issues from missing disclaimers to clumsy language or terminology which might not meet regulatory requirements. These custom rules have been tailored to clients' specific circumstances and risk tolerances - a process which Haast makes easy via the ability to upload existing marketing review playbooks or by using an AI-powered rule builder - preventing errors before they even make it into the public domain
Haast is also automating a range of live checks of fund manager marketing content and superannuation fund marketing material, through constant monitoring of thousands of online resources (websites, social media accounts and so on). With Haast, teams are able to find potential issues in minutes, rather than days.
Read more about how Haast is helping Equity Trustees in Equity Trustees' media release.
[Haast] is a game changer for content compliance, allowing us in just minutes to scan, detect and possibly act upon a number of potential issues, saving what would take a person hours to do – and many more hours to correct if the wrong thing is published online and shared.
We're really excited to be helping Equity Trustees improve their core processes, enabling them to keep on top of content compliance across all their regulated funds.
About Equity Trustees
Equity Trustees was established in 1888 for the purpose of providing independent and impartial Trustee and Executor services to help families throughout Australia protect their wealth. As Australia’s leading specialist trustee company, Equity Trustees offer a diverse range of services to individuals, families and corporate clients including asset management, estate planning, philanthropic services and Responsible Entity (RE) services for external Fund Managers. Equity Trustees is the brand name of EQT Holdings Limited (ABN 22 607 797 615) and its subsidiary companies, publicly listed company on the Australian Securities Exchange (ASX: EQT) with offices in Melbourne, Adelaide, Sydney, Brisbane, Perth.
